Who We Are
All Gravy is an AI-powered employee app built for hospitality and retail. We combine communications, learning, and operations into one platform that teams actually use — so people leaders can cut chat chaos, train teams faster, and streamline their business.
Trusted by 100+ brands including Dishoom, Honest Burgers, Pizza Pilgrims, Ottolenghi, and Gail's — across restaurants, retail, hotels, and amusement parks.
Our Values
These five values guide every decision we make — in design, product, and how we talk to each other and the world.
What We Do
All Gravy is built on a shared Base layer, with five modules on top. Each can be activated independently depending on what your business needs.
Base
Your central hub for everything.
The foundation of All Gravy: a fully branded employee app that brings all tools into a single home screen. Managers and employees access everything they need without switching apps.
Comms
Own your communications.
A complete internal communications suite built for frontline teams. From casual chats to urgent alerts and video calls, all within your branded app.
LMS
Train smarter. Retain longer.
A mobile-first learning management system purpose-built for hospitality. Gamified training, compliance modules, and structured onboarding — all tracked in one place.
Engagement
Know how your people really feel.
Real-time feedback tools that keep you connected to team sentiment — from post-shift pulse checks to in-depth milestone surveys.
Operations
Streamline the day-to-day. Cut the chaos.
Digital tools that replace paper checklists, manual reports, and ad-hoc processes. Keeping every location running to the same standard.
AI Colleague
Your always-on, always-helpful team member.
A branded AI chatbot embedded directly in the employee app, trained on your own content and ready to answer any question. Any time. In seconds.
Our Brand
Logos, colours, typography, stickers, and how we sound.
Logo
We have two logo formats: the full logotype with "All Gravy" written out, and the standalone logomark — just the g. Both come in versions for light and dark backgrounds.
Full Logotype
Primary — light backgrounds
Inverted — dark backgrounds
Logomark (the g)
g mark — light
g mark — dark
Generous clear space — at least the width of the purple dot.
Black on light, white on dark/coloured.
Full logotype for key materials. g mark for small contexts.
Stretch, rotate, or distort.
Change colours beyond black/white.
Place on busy backgrounds.
Make our logo smaller than a partner's.
Colours
Our palette is bold, warm, and a little unexpected. It's what makes us feel like us. Click any swatch to copy the hex code.
Primary
Tints & Hues
Supporting
Neutrals
Black for all headlines and body.
Light tints as box backgrounds — vary per slide.
Purple = positive. Pink = pain points.
Default background: white.
Grey for anything other than footers.
Same-colour boxes on one slide.
Coloured headline text.
Mix pink + purple highlights on one slide.
Typography
Two fonts define our look: Balgin for headlines and big moments, DM Sans for everything else. Both need to be installed for presentations to render correctly.
Balgin — Headlines
Your team deserves better tools
Slide titles, section breaks, stat callouts. Always bold.
DM Sans — Body & UI
DM Sans handles body text, subtitles, tiles, captions, footers, and labels.
| Element | Font | Weight | Size |
|---|---|---|---|
| Slide title | Balgin | Bold | 36–44pt |
| Sub-headline | Balgin / DM Sans | SemiBold / Bold | 20–28pt |
| Body | DM Sans | Regular | 14–16pt |
| Captions | DM Sans | Regular | 10–12pt |
| Big stat | Balgin | Bold | 60–72pt |
| Labels | DM Sans | SemiBold, CAPS | 16pt |
Fallbacks (for Google Slides and other platforms without custom fonts):
- Erica One — primary fallback. Bold and characterful, not too edgy.
- Climate Crisis — very bold, expressive. Use sparingly for impact.
Balgin Bold for headlines — strong, confident.
Highlight rectangles to emphasise key words.
DM Sans Regular for body.
Coloured headline text. Always black on light.
Underlines under titles — looks AI-generated.
Mix fonts inconsistently.
Stickers
Stickers are our signature brand element — they add personality and quirkiness to everything we make. Think of them like sprinkles: a little goes a long way.
Smiley - purple
Donut - pink
Rocket
Toast
Starry eye - buttery yellow
Rainbow
Pineapple
Sun
Watermelon
Arrow - start here
Sticker - Cool
Arrow - purple
Checkered circle - purple
Camera - pink
Ice cream - blue
Smiley - yellow
Starry eye - pink
Donut - blue
Sticker - Now
Sticker - Today
Ice cream - pink
Arrow - aqua
Smiley - blue
Camera - purplePlace in empty whitespace — corners, edges.
Small: 0.6–0.9". Accent, not dominate.
Slight rotation (5–15°). Match colour to accent.
Arrows point toward key content.
Over text or content. Min 0.3" clearance.
Same sticker on consecutive slides.
Text stickers out of context.
Every slide — aim for 40–60%.
Voice & Tone
How we sound is just as important as how we look. We write like a smart, friendly colleague — direct, warm, and confident. Never like a corporate memo.
Headlines are opinions: "Your team deserves better tools."
Active voice: "We reduced turnover by 15%."
Human language. Non-expert friendly.
"You" and "your" when talking to audience.
Confident: "Here's how we help."
Tight: 3 lines ideal, 8 max.
Jargon: No synergies, leverage, 360-degree.
Passive: "Turnover was reduced."
Hedging: "We could potentially…"
Over 8 lines. Simplify or split.
Quirky overdose. Sprinkle, not a bag of glitter.
Presentations
We have a custom Claude AI skill that generates branded decks. It knows colours, fonts, stickers, layout rules — everything.
How to use: Upload allgravy-pptx.skill to your Claude project, then ask it to create a deck.
Social Media
Use the g logomark as avatar. Stick to palette for posts/covers. One sticker per image max.
Co-branding
Equal visual weight with partners. Our logo never smaller. Separate with divider or whitespace.
Email Signature
A consistent email signature keeps us looking unified and professional. Fill in your details below and copy the HTML straight into your email client.
Operational tools that your team will actually usePhone/email optional. Tagline customisable — one line.
Resources
Everything in one place.
All Resources
Everything in one place. Replace # links with actual URLs.